AWAbbady WatchesIndependent Horological Archive

Abbady Watch Archive

ASUAG

ASUAG coordinated major parts of the Swiss watch industry, bringing together movement manufacturers and watch brands during periods of consolidation and technological change.

Abbady photographic archive

ASUAG photographs

ASUAG archive photograph
A selection of Swiss watch brands associated with the industrial landscape shaped by ASUAG and its successors.
Archive information

Origins and period

Switzerland
Twentieth-century industrial group

Historical overview

ASUAG in watchmaking

ASUAG coordinated major parts of the Swiss watch industry, bringing together movement manufacturers and watch brands during periods of consolidation and technological change.

Archive information

Known for

Ébauche production, Swiss industry consolidation, and the corporate ancestry of today’s Swatch Group.

Historical development

ASUAG coordinated major parts of the Swiss watch industry, bringing together movement manufacturers and watch brands during periods of consolidation and technological change.