Abbady Watch Archive

Invicta

Raphael Picard established the enterprise that became Invicta with the aim of offering Swiss watches at attainable prices. After changing ownership and struggling during the quartz era, the name was revived in 1991 and developed into a broad international watch brand.

Abbady photographic archive

Invicta photographs

Invicta archive photograph — Invicta skeleton-style wristwatch in a blue and black tonneau-shaped case, displaying the mechanical movement beneath the open dial.

Invicta archive photograph — Colorful Invicta diver-style watch with a blue multi-function dial, rotating bezel, and vivid patterned strap.

Invicta archive photograph — Two-tone Invicta Pro Diver with a blue dial and bezel, date display, luminous markers, and steel-and-gold-tone bracelet.

Invicta archive photograph — Bold black-and-gold Invicta chronograph with three timing registers, oversized bezel markings, and a black-and-gold strap.

Invicta archive photograph — Angular two-tone Invicta wristwatch with a green dial, faceted bezel, 24-hour subdial, and integrated steel-and-gold-tone bracelet.

Archive information

Origins and period

La Chaux-de-Fonds, Switzerland
Founded 1837

Historical overview

Invicta in watchmaking

Raphael Picard established the enterprise that became Invicta with the aim of offering Swiss watches at attainable prices. After changing ownership and struggling during the quartz era, the name was revived in 1991 and developed into a broad international watch brand.

Archive information

Known for

Affordable watches, wide-ranging collections, bold modern designs, and the historic Invicta and Seeland names.

Historical development

Raphael Picard established the enterprise that became Invicta with the aim of offering Swiss watches at attainable prices. After changing ownership and struggling during the quartz era, the name was revived in 1991 and developed into a broad international watch brand.