Abbady Watch Archive
Hublot
Carlo Crocco introduced the first Hublot watch in 1980, combining a porthole-inspired precious-metal case with an integrated natural-rubber strap. The brand later developed its “Art of Fusion” identity by mixing traditional watchmaking with unconventional materials and bold contemporary construction.
Abbady photographic archive
Hublot photographs


Origins and period
Switzerland
Founded by Carlo Crocco; first watch launched 1980
Hublot in watchmaking
Carlo Crocco introduced the first Hublot watch in 1980, combining a porthole-inspired precious-metal case with an integrated natural-rubber strap. The brand later developed its “Art of Fusion” identity by mixing traditional watchmaking with unconventional materials and bold contemporary construction.
Known for
Porthole cases, rubber straps, the Big Bang, material experimentation, and the “Art of Fusion.”
Historical development
Carlo Crocco introduced the first Hublot watch in 1980, combining a porthole-inspired precious-metal case with an integrated natural-rubber strap. The brand later developed its “Art of Fusion” identity by mixing traditional watchmaking with unconventional materials and bold contemporary construction.